Goins Strong Fitness

Bradley & Jessica Goins started their gym out of a passion for helping everyday people get in shape. From authentic-feeling imagery, to their social media posts right on the homepage, this website communicates a safe, fun place to work out for people of all fitness levels.

The visual design incorporates the gym’s color scheme, a vertical sticky sidebar, updated logo and lots of feel-good photography. Under the hood, Drew connected the site with GymMaster’s CRM software for signups, class schedules and account management.