HA had a solid niche following, but struggled with it’s online presence.
In the first 90 days, I oversaw a complete rebuild of the company’s information and e-commerce websites, initiated a social media program, redeveloped email marketing campaigns, rebranded all online marketing materials, began tracking analytics data on everything and consolidated web department services, saving the company thousands each month.
And that was just the beginning!
Since then, HA has seen a 55% growth of E-Commerce revenues. Facebook fans have grown from 0 (yes, zero) to over 10,000 with 89% monthly interaction. The company now has 10 websites and over 100,000 opt-in subscribers.
It’s All About the User
Hallelujah Acres has a new face -
the customer.
- Customer-Centric Design
- Clear Calls to Action
- Fresh, Engaging Content
- Reorganized Navigation
- One-Step Signup
Read the Full Story
Anatomy of a Winback Campaign
Email Marketing Campaign to win back past purchasers.
- 11% Click-Thru Rate
- 10% Conversion Rate
- Per-Visit Value of $53.09
- Every click worth more than the product advertised!
Read the Full Story
Upgrading Print to Digital
Customized theme on a Wordpress foundation. The Digital Edition of
Health News Magazine goes way beyond just putting the print magazine online. We added tons of bonus content and videos visitors can browse by issue.
- NxtBook Digital Magazine
- Bonus Content & Videos
- Featured Content Slider
- Easy to Browse by Issue
- All Back-Issues Archived
Hallelujah Acres Finishes 2011 Strong
This was another amazing year for Hallelujah Acres' e-commerce initiatives. Check out how 2011 compared to 2010.
- Unique Visitors: Up 53.8%
- New Visitors: Up 44%
- Web Orders: Up 14.7%
- Web Revenues: Up 17.3%
Social Upgrade
When we first launched the new HA website in 2009, our Facebook presence was still in the lower hundreds and management wasn't yet convinced of its usefulness. 10,000 fans later, Facebook, Twitter, YouTube, blogs and other social media have become an integral part of how we communicate with customers.
Juice Ups Top 30,000 Participants
When we launched our first Juice Up online training program in 2010, we were hoping to get about 250 people to sign up. Imagine our surprise when we had
over 5,000 participants on day 1! Now, after some serious upgrades and a whole new website, we have three different programs and over 30,000 participants.
