HA had a solid niche following, but struggled with it’s online presence.
In the first 90 days, I oversaw a complete rebuild of the company’s information and e-commerce websites, initiated a social media program, redeveloped email marketing campaigns, rebranded all online marketing materials, began tracking analytics data on everything and consolidated web department services, saving the company thousands each month.
And that was just the beginning!
Since then, HA has seen a 55% growth of E-Commerce revenues. Facebook fans have grown from 0 (yes, zero) to over 10,000 with 89% monthly interaction. The company now has 10 websites and over 100,000 opt-in subscribers.
Hallelujah Acres Finishes 2011 Strong
This was another amazing year for Hallelujah Acres' e-commerce initiatives. Check out how 2011 compared to 2010.
- Unique Visitors: Up 53.8%
- New Visitors: Up 44%
- Web Orders: Up 14.7%
- Web Revenues: Up 17.3%
Social Upgrade
When we first launched the new HA website in 2009, our Facebook presence was still in the lower hundreds and management wasn't yet convinced of its usefulness. 10,000 fans later, Facebook, Twitter, YouTube, blogs and other social media have become an integral part of how we communicate with customers.
Juice Ups Top 30,000 Participants
When we launched our first Juice Up online training program in 2010, we were hoping to get about 250 people to sign up. Imagine our surprise when we had
over 5,000 participants on day 1! Now, after some serious upgrades and a whole new website, we have three different programs and over 30,000 participants.
A Whole New Lifestyle
Lifestyle Centers are like a bed & breakfast where guests can learn to eat healthy. Participants stay a week and get hands-on training to help them stick to a sustainable raw-food diet and take control of their health.
- Custom Booking Engine
- Guest Testimonials
- Large, Beautiful Photos
The Villages: A New Home for Healthy Living
The infrastructure phase was complete on America's first healthy lifestyle community. Now it's time to sell. The new website centers around the homes and amenities at this one-of-a-kind real estate development.
- Large Format Photos
- Buyer Incentives
- Browse Home Plans
- Custom Home Builder
- Video Tour
Hallelujah Acres Launches New Website
Plant-based nutrition company gets organized with an easy-to-use web portal. The site neatly organizes the mountains of information HA has to offer into digestible, bite-sized chunks.
- Homepage Tabs for Quick Info
- Mega Menus for Easy Navigation
- Search All Our Websites
- Facebook & Twitter
- Links to All Our Sites
- Important Events and Programs
- Current Video
- Featured Recipes & Products
