Drew Horine

17 Years of Digital Marketing & User Experience Leadership

Charlotte, NC Area | 704-898-1456 | www.DrewHorine.com | Email Drew

Download my resume as a PDF file.


Senior User Experience Architect

Lowe’s Home Improvement | Fortune 100 Home Improvement Retailer
Mooresville, NC, July 2012 – Present

  • Drove UX improvement projects on Lowes.com.
  • Helped achieve Lowes.com’s first-ever $1 billion year.
  • Collaborated with UX team to create prototypes and wireframes for user testing and iteration.
  • Worked with stakeholders to define strategy, project milestones and deliverables.
  • Consulted with 3rd party vendors for style guide and usability standard adherence.
  • Performed market research and usability testing.
  • Created project documentation for web developers and quality control.

Digital Marketing Manager

Hallelujah Acres | International Health & Wellness  Retailer
Shelby, NC, August 2009 – July 2012

  • Recreated entire online branding in the first 90 days.
  • Built the digital marketing team responsible for 10 websites, email marketing, social media, retail e-commerce and all web-based communications.
  • Created an online strategy that grew e-commerce revenues by 55%.
  • Implemented SEO techniques that increased web traffic 300%.
  • Began social media campaigns that brought Facebook from 0 to over 13,000 likes.
  • Increased opt-in email subscribers by 1,000%.
  • Worked with other departments to create a consistent cross-channel user experience.
  • Headed-up the biggest sales event in company history – then did it again 1 year later.

Web Production Manager

Anderson Integrated Marketing | National Digital & Print Advertising Agency
Hilton Head Island, SC, March 2006 – August 2009

  • Managed a team responsible for over 125 active websites.
  • Developed multi-channel marketing strategies for clients such as Savannah, GA and Pulte Homes.
  • Grew Savannah, GA’s opt-in email subscribers from 0 to over 90,000 in 1 year.
  • Drove UX and design decisions.
  • Recruited a talented, fiercely loyal web development team.
  • Presented complex web technology concepts to clients and agency leadership.
  • Managed vendor relationships to decrease costs while increasing capacity.
  • Won 3 regional Addy Awards.

Lead Designer / Web Developer

Aim Forward Design Studios | Local Digital Marketing Firm
Springfield, MO, January 2000 – March 2006

  • Planned and executed digital marketing strategies for small business clients.
  • Website design in PhotoShop, Flash and Illustrator.
  • Web development in HTML, CSS, PHP, ASP and MySQL.
  • Participated in new client sales and customer relationship management.
  • Managed vendors and freelance contractors.
  • Developed e-commerce websites using open-source platforms.
  • Increased travel industry client sales by over $6 million.

Community Involvement

  • Coach | FIRST LEGO League Robotics Team
  • Elementary School Program Leader | Venture Ministries

Personal Development

  • Cleveland Community College Coursework: Management Training Course, Customer Relationship Course
  • SuiteWorld 2011: E-Commerce Conference, San Francisco
  • Reading List: Harvard Business Review, Fast Company, Jakob Nielson’s Alertbox, Wired Magazine, Mashable, Smashing Magazine, Internet Retailer, Visual News Daily