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	<title>Drew Horine</title>
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	<link>http://drewhorine.com</link>
	<description>digital marketing superhero</description>
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		<title>Anatomy of a Winback Campaign</title>
		<link>http://drewhorine.com/anatomy-of-a-winback-campaign/</link>
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		<pubDate>Sat, 28 Apr 2012 19:40:22 +0000</pubDate>
		<dc:creator>Drew Horine</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Hallelujah Acres]]></category>
		<category><![CDATA[Web]]></category>

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		<description><![CDATA[Objective: BarleyMax organic green juice powder is Hallelujah Acres&#8217; flagship product. Made from organic barley, it is designed to help the body build new cells and fight off disease. Whenever you&#8217;re dealing with a health-related product, you invariably face the &#8220;New Year&#8217;s resolution&#8221; syndrome &#8212; customers who [...]]]></description>
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		<title>Video Killed the Internet Star</title>
		<link>http://drewhorine.com/video-killed-the-internet-star/</link>
		<comments>http://drewhorine.com/video-killed-the-internet-star/#comments</comments>
		<pubDate>Sat, 17 Mar 2012 15:47:04 +0000</pubDate>
		<dc:creator>Drew Horine</dc:creator>
				<category><![CDATA[Advertising]]></category>

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		<description><![CDATA[I love it when people find new and creative ways to use an existing medium. Check out this innovative use of YouTube by Charlotte, NC ad agency, Boone Oakley. Their entire website is made up of YouTube videos that interlink. It&#8217;s brilliant, engaging and shareable (as you [...]]]></description>
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		<title>Upgrading Print to Digital</title>
		<link>http://drewhorine.com/upgrading-print-to-digital/</link>
		<comments>http://drewhorine.com/upgrading-print-to-digital/#comments</comments>
		<pubDate>Thu, 08 Mar 2012 22:45:54 +0000</pubDate>
		<dc:creator>Drew Horine</dc:creator>
				<category><![CDATA[Hallelujah Acres]]></category>
		<category><![CDATA[Work]]></category>

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		<description><![CDATA[Customized theme on a WordPress foundation. The Digital Edition of Health News Magazine goes way beyond just putting the print magazine online. We added tons of bonus content and videos visitors can browse by issue. &#160;]]></description>
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		<title>The Most Valuable Analytics Tool You Aren&#8217;t Using</title>
		<link>http://drewhorine.com/the-most-valuable-analytics-tool-you-arent-using/</link>
		<comments>http://drewhorine.com/the-most-valuable-analytics-tool-you-arent-using/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 12:33:26 +0000</pubDate>
		<dc:creator>Drew Horine</dc:creator>
				<category><![CDATA[Web]]></category>
		<category><![CDATA[Google Analytics]]></category>

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		<description><![CDATA[Google Analytics is the industry standard for measuring the success of your web presence. Many regard it as the most valuable free resource anywhere on the planet. The problem is most companies just stay on the surface. The vast majority of Analytics users never get past the [...]]]></description>
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		<title>BarleyMax Man vs. The Flu</title>
		<link>http://drewhorine.com/barleymax-man-vs-the-flu/</link>
		<comments>http://drewhorine.com/barleymax-man-vs-the-flu/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 17:08:19 +0000</pubDate>
		<dc:creator>Drew Horine</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[videos]]></category>

		<guid isPermaLink="false">http://drewhorine.com/?p=215</guid>
		<description><![CDATA[Thought I&#8217;d share our latest promo video for Hallelujah Acres&#8217; flagship product, BarleyMax. When creating educational content, it&#8217;s important to remember that somebody actually has to enjoy watching it. BarleyMax Man is high on the cheese-o-meter, but it&#8217;s fun, educational and (most-important) share-able. BTW: Yes, that is [...]]]></description>
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		<title>Web Department of the Lost</title>
		<link>http://drewhorine.com/web-department-of-the-lost/</link>
		<comments>http://drewhorine.com/web-department-of-the-lost/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 22:49:18 +0000</pubDate>
		<dc:creator>Drew Horine</dc:creator>
				<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://drewhorine.com/?p=189</guid>
		<description><![CDATA[Today I received an email asking for some website updates to be scheduled for one of our subsidiaries. The manager of that operation wanted to &#8220;have our IT men make the changes.&#8221; So I looked around at the people who make our web presence happen. I see [...]]]></description>
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		<title>Hallelujah Acres Finishes 2011 Strong</title>
		<link>http://drewhorine.com/hallelujah-acres-finishes-2011-strong/</link>
		<comments>http://drewhorine.com/hallelujah-acres-finishes-2011-strong/#comments</comments>
		<pubDate>Mon, 02 Jan 2012 14:54:52 +0000</pubDate>
		<dc:creator>Drew Horine</dc:creator>
				<category><![CDATA[Hallelujah Acres]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[e-commerce]]></category>

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		<description><![CDATA[This was another amazing year for Hallelujah Acres&#8217; e-commerce initiatives. Check out how 2011 compared to 2010. &#160;]]></description>
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		<title>The End of the Web as We Know It</title>
		<link>http://drewhorine.com/the-end-of-the-web-as-we-know-it/</link>
		<comments>http://drewhorine.com/the-end-of-the-web-as-we-know-it/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 22:30:55 +0000</pubDate>
		<dc:creator>Drew Horine</dc:creator>
				<category><![CDATA[Web]]></category>

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		<description><![CDATA[Remember how the web used to be? Back in those early days when you could just slap together a few pages and forget about it? The all-knowing Google would magically send throngs of customers to your glorious web presence. Then they would buy with no effort on [...]]]></description>
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		<title>Social Upgrade</title>
		<link>http://drewhorine.com/social-upgrade/</link>
		<comments>http://drewhorine.com/social-upgrade/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 10:50:54 +0000</pubDate>
		<dc:creator>Drew Horine</dc:creator>
				<category><![CDATA[Hallelujah Acres]]></category>

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		<description><![CDATA[When we first launched the new HA website in 2009, our Facebook presence was still in the lower hundreds and management wasn&#8217;t yet convinced of its usefulness. 10,000 fans later, Facebook, Twitter, YouTube, blogs and other social media have become an integral part of how we communicate [...]]]></description>
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		<title>Juice Ups Top 30,000 Participants</title>
		<link>http://drewhorine.com/juice-ups-top-30000-participants/</link>
		<comments>http://drewhorine.com/juice-ups-top-30000-participants/#comments</comments>
		<pubDate>Mon, 17 Oct 2011 16:14:33 +0000</pubDate>
		<dc:creator>Drew Horine</dc:creator>
				<category><![CDATA[Hallelujah Acres]]></category>

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		<description><![CDATA[When we launched our first Juice Up online training program in 2010, we were hoping to get about 250 people to sign up. Imagine our surprise when we had over 5,000 participants on day 1! This innovative online training program at Hallelujah Acres provides customized daily encouragement [...]]]></description>
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