Sometimes making big money means thinking small. 2012 was a phenomenal year at Lowes.com. We experienced explosive growth and kicked our projections in the teeth, but that wasn’t good enough. So we took our motto of Never Stop Improving to heart and went looking for ways to make
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I love it when people find new and creative ways to use an existing medium. Check out this innovative use of YouTube by Charlotte, NC ad agency, Boone Oakley. Their entire website is made up of YouTube videos that interlink. It’s brilliant, engaging and shareable (as you
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Google Analytics is the industry standard for measuring the success of your web presence. Many regard it as the most valuable free resource anywhere on the planet. The problem is most companies just stay on the surface. The vast majority of Analytics users never get past the
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Thought I’d share our latest promo video for Hallelujah Acres’ flagship product, BarleyMax. When creating educational content, it’s important to remember that somebody actually has to enjoy watching it. BarleyMax Man is high on the cheese-o-meter, but it’s fun, educational and (most-important) share-able. BTW: Yes, that is
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Today I received an email asking for some website updates to be scheduled for one of our subsidiaries. The manager of that operation wanted to “have our IT men make the changes.” So I looked around at the people who make our web presence happen. I see
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Remember how the web used to be? Back in those early days when you could just slap together a few pages and forget about it? The all-knowing Google would magically send throngs of customers to your glorious web presence. Then they would buy with no effort on
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