Digital Marketing Superhero with over twelve years’ experience producing heroic results online. I use e-commerce, social media and a dynamic sense of what’s next to engage consumers and propel your business forward. If you’re looking for a leader who can deliver aggressive growth in today’s world of tomorrow, send up a signal and let’s do something heroic.
Lowe’s Home Improvement, Mooresville, NC
Senior User Experience Architect, July 2012 – Present
- Increased 2013 Sales Projections by $120 Million Through UX Recommendations
- Developed New Solution to Increase Cross-Channel Paint Sales
- Moderated Live Usability Testing with Eyetracking Technology
- Worked with Rapid Prototyping Team to Quickly Bring Concepts to Reality
Hallelujah Acres, Shelby, NC
Web Services Manager, August 2009 – July 2012, www.hacres.com
- 55% Growth in E-Commerce Revenues
- 24 Straight Months of Increased E-Commerce Sales
- 300% Increase in Web Traffic
- Increased Social Media Presence from 0 (Yes, Zero) to over 10,000 Facebook Fans
- 89% Monthly Facebook Fan Interaction
- 1,000% Increase in Opt-In Subscribers (30k to Over 300k)
- Rebuilt and Rebranded Entire Online Presence in First 90 Days
- Orchestrated the Largest Sales Events in Company History
- Integrated Google Analytics to Measure Online and Offline Campaign Performance
- Instituted Automated Online Training Programs with Built-In Drip Marketing Capabilities
- Consolidated Vendor Services, Saving Thousands of Dollars Each Month While Increasing Capacity
- Built a Team of Qualified, Dedicated and Loyal Web Professionals
Anderson Integrated Marketing, Hilton Head Island, SC
Web Production Manager, March 2006 – August 2009
Agency Client: Savannah Convention & Visitors Bureau (www.visitsavannah.com)
- Developed Two Lead Generation / Tourism Websites for Savannah, Georgia
- Created One of Travelocity’s Most Successful Partner Booking Engines
- Increased Opt-In Subscribers from 0 (Again, Zero) to Over 90,000 in One Year
- Generated Over $250,000 in Direct Ad Sales Before the Website Even Launched
Additional Achievements
- Won 3 Regional Addy Awards
- Cut Hosting Costs in Half While Increasing Capacity
- Managed Over 125 Active Client Websites
- Worked with a Variety of Clients Including Pulte Homes (Sun City, Del Webb Communities), Real Estate Developments, Resort Communities, Memorial Health Systems, Savannah Chamber of Commerce, Pink Magazine, Embraer Executive Aircraft and a Host of Others
Aim Forward Design Studios, Springfield, MO
Lead Designer / Web Developer, January 2000 – March 2006
- Increased Travel Industry Client Web Revenues by Over $5.5 Million Annually
- Managed Web Presence of #1 Family Radio Station in the Nation
- Helped Non-Profit Youth Organization Grow from One to Five Community Center Locations
